Now most old shows has got their sponsors
And they've been known to pick a sauna, too

The story:

I think the day I learned there was a place called
Mussel Shoals was the day this got cleared up for
me. I must have been 17 or 18 when that happened,
which means I was walking around belting out this
claptrap about sponsors and saunas pickin' me up
when I'm feelin' blue at the top of my lungs for a
good three years or more. Sheesh.